Case Study #1 A Global Solution with Local Customization
An international top 10 restaurant brand came to Tillster to develop a global reference and ordering application. The client wanted to support the regions by working to design a best-in-class application, that could be localized to meet specific market and franchisee needs. There was a desire for a pre-approved singular brand experience that could still meet local concerns and needs.
In less than 3 months, Tillster created a global reference and ordering application that provided a unified look & feel and the required feature set. The app enables testing analytics and has all the nimble qualities needed from something that could be quickly altered for a local market.
Prior to launch, three of the company’s largest global markets have signed up for the new application, despite stiff international and local competition. It was Tillster’s responsiveness, market knowledge, customization and expertise that convinced these regions to partner with Tilster and launch the new app in their markets.
Case Study #2 Winning Back Lapsed Customers
A leading QSR brand was experiencing significant drop off in their online ordering customers. Each month, approximately 10,000 digital ordering customers failed to come back.
Tillster developed a custom win-back campaign using segmentation profiles, transaction data and customer profiles.
The win back campaign showed an immediate positive ROI. The lapsed group that received the custom marketing messages showed a significantly higher level of order activity (+273%) versus the control group. The results have been expanded, automated and have brought back thousands of customers.
Case Study #3 A Loyalty App that Drives Increased Visits
A Tillster client wanted to understand whether their guests were finding value in a recently launched loyalty app. Working in partnership with the client’s in house team, Tillster developed a 10 question survey that was deployed when users launched the mobile app.
In addition to an exceptionally high response rate among loyalty members, the results revealed that the program was exceptionally well received with 80% of respondents rating the program as very satisfied/satisfied. Additionally, over 60% of respondents reported an increase in repeat visits due to the loyalty program, far in excess of the overall program goals. Best of all these self reported numbers were validated by actual sales data.
Case Study #4 Using Kiosks to Drive a Higher Average Check
A large QSR partner came to Tillster to develop a program for automated self service kiosks. The goals of the test were to improve flow during the busiest parts of the day, while increasing average check and gross margin. Tillster was also tasked with ensuring the experience was in keeping with the brand’s distinct personality.
Tillster led a cross functional team composed of key members of Marketing, Menu Management, Operations and the POS provider to create an efficient order and payment process for guests In less than three months, the team deployed the first kiosk and quickly deployed 11 more kiosks in 6 separate locations to ensure a robust test.
The kiosk achieved significant financial results. Average check is $1 higher than the counter, with the kiosk more effective than the counter in selling the highest gross margin items, including breakfast, side items and large and medium chicken combos. Equally important, the kiosk improved guest flow and received high marks from consumers for ease of use.